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Do’s and Don’ts of a Company Social Media Page

January 15th, 2012

Social media is the wave of the future for many businesses of all sizes. It’s not flash in the pan way of doing things. Those who haven’t already embraced it are falling way behind in their marketing efforts and are beginning to feel the pinch.

Unfortunately, social media is still relatively new in the scope of business marketing. This means that there is plenty of room to make costly mistakes along the way. If your business plans to make  venture into social media, here are a few “do’s and don’ts” to help keep your social media page from becoming a social faux pas.

Social Media Page Do’s You Need to Know

The first and most important thing about a social media page for your business is to make it as unique to your business as possible. You don’t want to copy the page of a competitor. You most certainly don’t want to copy the page of someone in another industry.

Second, you need to make your social media page relevant to your industry. Who’s looking for your product or service? What information, incentives, and advice do you have to offer that will matter to the people who are in the market for your goods?

Third, before you put up a social media page for your company it’s absolutely vital to have a plan for your page. You need to have long and short-term goals as well as a written plan of action for how to achieve them. You can’t just throw the page out there and hope it does the work for you either. You need to have someone responsible for monitoring your social media page and responding to the needs that arise as a result. This can require full time attention once things really take off. It’s the main reason why so many companies today are hiring full-time social media managers.

Use your social media page to actively recruit skilled professionals. This will be a bigger boost for your business and the reputation of your company as an industry leader and trend setter than you’ll ever realize. While many prospective employees are making the most to social media for the purpose of finding jobs, it’s still fairly uncommon for employers. That trend is about to change and you can be on the leading edge if you start now.

Social Media Page Don’ts You Can’t Afford to Miss

Don’t leave your social media page unattended. The entire purpose of social media is to have a two-way conversation with your potential audience. How will it look when no one is there for your side of the conversation? It’s worse than simply not having a social media page in the first place.

Don’t forget to update your social media page regularly. This is another sign that no one is home on your side of the equation. It’s a signal you don’t want to send to your audience. Let them know that you are committed to them by providing new information, updates, reminders, upgrades, and even discounts to show your audience how much you care about them.

The key to getting more from your social media page is to make sure you’re giving it what it needs to be successful. These do’s and don’ts will give you an excellent start.

These helpful social media tips are brought to you by Concorde Personnel, a leading staffing agency in Westchester, New York.


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