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Tips for Writing Your 2012 Marketing Plan

March 6th, 2012

If you haven’t written your 2012 marketing plan already, it’s time you get started so you can attract great candidates this year. Small business owners, especially, need to have their plans ready to go as early in the year as possible – if not before the year begins. Business plans are your guide for taking your business to new heights in the coming year and to help you overcome consistent problems from the previous year.

Here are a few tips that should help you create a winning marketing plan for your business in 2012.

Grip it and Rip It!

Your business needs a business plan. It can’t really have a successful year without one. The problem is that business owners get so caught up in trying to make it perfect that they never get it done. Sometimes you just have to bite the bullet and get started. However, if you keep the following tips in mind you’ll find that the marketing plan for 2012 almost writes itself.

Remember the Good, the Bad, and the Ugly from Last Year

Every year is a learning experience for your business. Or, rather, it should be. There is a lot you can learn from the previous year.

What did you do that worked well for you? Where did you get the best return on investment for your advertising dollars? What kinds of trends are you seeing in the response of customers to particular types of advertising?

Did you reach your goals for the previous year? Were there any aspects of your goals that were difficult to achieve? How about impossible to achieve? Were there mitigating factors? What steps can you take to avoid those same problems in the coming year? What changes you can make in order to be more effective in the coming year?

These are all questions you need to answer as part of your marketing plan for the coming year. Eliminate the problems that plague your business or find new approaches to handle them. Accentuate the plans you’ve made that are working and decide whether or not you can expand upon them and their effectiveness.

Be Clear About Your Goals and How You Plan to Reach Them

It’s not enough to have a general marketing plan of selling more and spending less. Every business could have a similar plan if that were the case. The problem with that line of thought is that it isn’t enough.

You need to be specific about your marketing plan for 2012. Ask and answer questions in the planning process. How much do you want to increase profits this year? How do you plan to do that? Are you going to boost sales on existing problems by narrowing your advertising focus? Are you going to introduce new products? Are you going to jazz up your existing products? What can you do to increase those profits?

The faster you get your marketing plan for 2012 created, the sooner you can start putting that plan into action and enjoy the results that are sure to roll right in.

 

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