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4 Ways to Make Your LinkedIn Profile Stand Out

September 24th, 2013

When you are on the prowl for a new job, using LinkedIn can be a positive way to get in front of more hiring companies. According to a 2013 Jobvite survey of over 1,000 companies, 94 percent of employers use or plan to use social networks for recruiting purposes. If you are not actively looking for work on LinkedIn, then you could be missing out on a large market of interested employers. The key is to create a presence on LinkedIn that will help you stand out in a positive way.

Developing a Better LinkedIn Profile as a Job Seeker

There are some ways to make your LinkedIn profile shine as a job seeker. While this will take a little time to manage, it’s well worth the effort. Here are four ways to create an outstanding LinkedIn profile.

  1. Add a professional image.  Many scientific studies have shown that people form an initial opinion of you within 10-seconds of seeing you either in person or via a photo. Therefore you will want to take the time to get a photographer to take your head shot photo and choose the best image for your profile. It should speak to your industry and the way you want others to think of you. Avoid any pictures that could be misinterpreted or are poor quality.
  2. Create a keyword focused description. When searching for candidates for open assignments, recruiters will often use the built-in search engine on LinkedIn to pinpoint members who may be a good fit. This means you will want to include keywords in your description that puts you in front of recruiters during the search process. Refer to the industry terms and assignment keywords found in the LinkedIn job section.
  3. Provide relevant career and educational data. Your LinkedIn profile is not meant to be a complete online resume. Instead, it should be a general outline and listing of the work achievements you’ve accomplished. Focus on just the last 10-15 years of your work history and then create short descriptions of your roles and any awards or recognition you’ve received. Share links to your professional portfolio, projects you’ve completed, and any websites/blogs you own. Save the smaller details for any interviews you may be invited to.
  4. Get endorsed and recommended by peers. A powerful way to build a better LinkedIn profile is to gather as many written recommendations and endorsements you can from your peers and any past employers. LinkedIn makes this easier for members as there is an automatic list of people to endorse upon login. You can give yourself a boost by recommending and endorsing others and then asking for that in return.

There’s a reason why nearly 300 million people are connecting on LinkedIn as of this article. Take the time to develop a killer profile and you’ll have a much better chance at getting noticed by the best hiring managers and that much closer to your dream job.

Enjoy some previous posts from Concorde Personnel on using social media as part of a job search:

Is Your Networking Helping or Hurting?

Stay Connected to Your Job Networks Without Being a Pest

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3 Tips on How to Use Social Media in Your Hiring Process

September 15th, 2013

June 9

Social media recruiting is on the rise as many hiring managers look to online networks to get in touch with quality candidates. There are millions of combined users on the top three social networks (Facebook, LinkedIn and Twitter). The Undercover Recruiter featured a video that highlights some facts about how many people actually participate in social networks. Interestingly enough, nearly 85 percent of technology professionals use Facebook and another 41 percent use Twitter. This equates to millions of technology pros who are accessible by social networks – and this is just one industry that recruiters can tap into!

It’s clear that recruiters need to learn how to connect with social media users who could be excellent recruits for company growth. Hiring managers also need to become familiar with the leading social networks in order to better engage with and recruit candidates, because they are uniquely suited to this purpose. Read on for some tips to use social media effectively in your recruitment and hiring process.

Set up a professionally branded social media profile that’s consistent across all social networks.  

Your first stop in being successful with social media recruitment strategy is to develop a branded social media profile for your company. Your brand gives others an idea what your business stands for, what your corporate culture is like, and the types of candidates who will fit in well with these factors. Your brand may include your company logo and message, links to your company career web page, and imagery that displays your company mission and values in a consistent manner across all the networks you participate in.

Post open assignments, industry updates, and relevant company content on a regular basis.  

As part of a strategic recruiting effort, you can use social media to post job openings or links to your job openings. Add frequent updates about your company achievements within the industry you operate. Upload interesting content to your social networks frequently. Use social media to engage in conversation with others to build a following of passive and active candidates. The idea is to stay in front of potential individuals who may decide to come on board at some point in the future.

Seek out potential candidates using built in social search functions and niche industry groups.

Perhaps one of the best ways to engage with more candidates is to proactively seek them out using the many tools found on social networks. All social media types have built-in searchability which enables recruiters to search for professionals by industry, title, name, and even location.  Become active in niche groups for your industry and job seekers, adding relevant content and links to job openings. Use hashtags (#) on Twitter when posting jobs for your niche industry. Use LinkedIn recruitment tools for candidates to apply using their profile information.

Social media recruiting can be a rewarding way to reach out to more candidates who may have what it takes to become part of your company. Remember to use this as just another resource in your tool bag as a recruiter. Use caution when engaging with others on social networks and respect their privacy. Work with a temporary staffing agency that has a strong social media presence and can support your recruitment needs. Overall, social recruiting can provide many benefits for your business when used in the right ways.

If you are looking for staffing agencies in Westchester NY, contact Concorde today.

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