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3 Tips on How to Use Social Media in Your Hiring Process

September 15th, 2013

June 9

Social media recruiting is on the rise as many hiring managers look to online networks to get in touch with quality candidates. There are millions of combined users on the top three social networks (Facebook, LinkedIn and Twitter). The Undercover Recruiter featured a video that highlights some facts about how many people actually participate in social networks. Interestingly enough, nearly 85 percent of technology professionals use Facebook and another 41 percent use Twitter. This equates to millions of technology pros who are accessible by social networks – and this is just one industry that recruiters can tap into!

It’s clear that recruiters need to learn how to connect with social media users who could be excellent recruits for company growth. Hiring managers also need to become familiar with the leading social networks in order to better engage with and recruit candidates, because they are uniquely suited to this purpose. Read on for some tips to use social media effectively in your recruitment and hiring process.

Set up a professionally branded social media profile that’s consistent across all social networks.  

Your first stop in being successful with social media recruitment strategy is to develop a branded social media profile for your company. Your brand gives others an idea what your business stands for, what your corporate culture is like, and the types of candidates who will fit in well with these factors. Your brand may include your company logo and message, links to your company career web page, and imagery that displays your company mission and values in a consistent manner across all the networks you participate in.

Post open assignments, industry updates, and relevant company content on a regular basis.  

As part of a strategic recruiting effort, you can use social media to post job openings or links to your job openings. Add frequent updates about your company achievements within the industry you operate. Upload interesting content to your social networks frequently. Use social media to engage in conversation with others to build a following of passive and active candidates. The idea is to stay in front of potential individuals who may decide to come on board at some point in the future.

Seek out potential candidates using built in social search functions and niche industry groups.

Perhaps one of the best ways to engage with more candidates is to proactively seek them out using the many tools found on social networks. All social media types have built-in searchability which enables recruiters to search for professionals by industry, title, name, and even location.  Become active in niche groups for your industry and job seekers, adding relevant content and links to job openings. Use hashtags (#) on Twitter when posting jobs for your niche industry. Use LinkedIn recruitment tools for candidates to apply using their profile information.

Social media recruiting can be a rewarding way to reach out to more candidates who may have what it takes to become part of your company. Remember to use this as just another resource in your tool bag as a recruiter. Use caution when engaging with others on social networks and respect their privacy. Work with a temporary staffing agency that has a strong social media presence and can support your recruitment needs. Overall, social recruiting can provide many benefits for your business when used in the right ways.

If you are looking for staffing agencies in Westchester NY, contact Concorde today.

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