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Be Ready to Accept Job Applications from Mobile Devices

August 12th, 2015

The differences separating computers from phones, tablets, and other types of mobile devices are murkier than ever these days. And many contemporary job seekers prefer using their mobile device to submit job applications. It’s worth your time and effort to make this possible, because you would hate to turn away a talented candidate simply because of the device they used to connect with your company. Use these tips to ensure you’re ready:

Standardize the Experience Between Desktop and Mobile Sites

Make sure your mobile site mimics your desktop site as closely as possible. That makes things easier for you from a design perspective, and helps eliminate a lot of common misunderstandings. Go a step further and make sure your mobile site is optimized for usability with easy navigation tools, clear menus, and a simple interface for submitting applications.

Streamline the Application Process

Users are becoming increasingly comfortable with using mobile devices as their primary portal to the Internet. That being said, the mobile Web is fundamentally different. Job seekers may be willing to work though a long and complex application process when they are sitting in front of a computer screen, but they will have a lot less patience when staring at a phone. Examine your application process carefully and eliminate any steps that are unnecessary, redundant, confusing, or overly complex. If you do this thoughtfully, you can simplify the process without compromising its quality.

Test Your Efforts Carefully and Consistently

As you work to improve your mobile site and application portal, test your efforts carefully. Have independent users run through the process, closely observe what works and what does not, and be willing to use these insights to revise your efforts. This should not be a one-time process either. Test your portal regularly, and realize that the mobile Web changes so frequently and so quickly that you will need to make updates regularly.

Is it really worth it to put so much emphasis on receiving job applications from mobile sites? Just consider the fact that 71 percent of job seekers aged 18-34 want to use a mobile device to apply for a job. And they already are. Mobile job searches were up 33 percent in 2013 and 50 percent in 2015. Go where the job seekers are, make it easy for them to reach out to you, and you can easily develop broader and deeper candidate pools that improve your recruiting efforts significantly. Learn more about connecting with the talent you need for Connecticut jobs by contacting The Concorde Group.

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