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Is Your Online Job Presence Ready for Your Job Search?

February 24th, 2016

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As a job seeker, you need to put your very best face forward at all times. That means submitting carefully crafted and edited employment documents, acing your job interview, and acting professionally at all networking events. It also means you need to clean up your online presence.

The simple fact is that many of us have information that is “less than professional” floating around online. And while it may not be embarrassing, it’s not the kind of thing you want a potential employer to see as they evaluate your credentials and character. Here a few tips to help you clean up your online image:

Search for Your Name

It’s now standard practice for any employer to do a basic internet search of a candidate. Visit the major search engines and do the same – you might be surprised at what comes up. Information that you thought was lost in your past or buried deep in the list of search rankings might show up in the top few spots. Look at both sites and images.

Check Your Social Media

This is an area that trips up a lot of job seekers. You might not like the idea of an employer going onto your Facebook profile, but that doesn’t mean they won’t. If they are able to view photos of you getting wild on a vacation or acting in a way that calls your character into question, it’s going to reduce your standing as a candidate.  The first step is to remove any embarrassing photos and information. The second step is to set all but the most basic information to private viewing. Make sure you don’t overlook any old profiles that may have sat dormant for years.

Watch Out for Your Friends

You may not have posted anything embarrassing online, but that doesn’t mean your friends and family haven’t. Don’t make the shortsighted mistake of only cleaning up your own profile. Scrutinize your entire presence on social media, even if it takes some digging. Get rid of the content you have control over, and politely ask friends and family to remove anything you don’t have control over.

Turn Negatives into Positives

There is some information that it’s simply impossible to scrub off of the internet. If you find embarrassing information that’s permanently imbedded, the solution is to bury it. You can do this by establishing profiles on additional social media sites, starting a blog or personal website, and getting active on message boards and professional sites. Over time the embarrassing content will fall in the rankings and eventually become invisible to all but the most determined searchers.

Cleaning up your online presence is not something you should do, it’s something you MUST do. To learn about other job search essentials, connect with the team at The Concorde Group to work with a top staffing agency in Connecticut and Westchester.

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Stay Connected to Your Job Networks Without Being a Pest

February 15th, 2016

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Networking is a crucial component to getting a job. Hands down, who you know is going to make a difference in if you get the job, or not. Sometimes, even the most determined HR executive is going to choose someone they know over someone with a stellar resume. However, there is a fine line to cross. Asking friends and family, or other connections, for a job on a regular basis gets annoying. How can you stay in the back of their mind without pushing yourself on them?

Use the Right Networking Tools the Right Way

When networking, stay connected using the right tools and methods. You can do so without overwhelming your network. Here are a few key ways to keep the connection without burning the bridge.

  • Take a few minutes out of your day to use social media. Using websites like Facebook and Twitter keep your name and information in from of those you want it to be in front of. However, you are not pushing yourself on that recruiter. He or she keeps your name in mind but your message does not have to be an asking-for-a-job message.
  • Be social without just throwing your name around. Sometimes you will need to put yourself out there. You will want to schedule a meeting with a top recruiter or HR manager to discuss options and let them know you are looking for a position. What you do not want to do is to push the envelope too often.  Going out to lunch once every few months is enough.
  • Talk to those who like you. There is no benefit to talking, working with or trying to network with people who do not like you for some reason. They are unlikely to hand over your name in a discussion with an employer. Rather, spend your time building networks with those who do like you.
  • Become a resource for the other person. In other words, you will want to ensure you are offering them something. You may become their go-to person for industry news, for example. They learn something or better themselves by talking to you. You become valuable and they keep you in mind because of it.
  • Do ensure you are not overdoing it by watching the way the person reacts to you. If you notice, he or she stops responding to you or is not willing to meet your eye-to-eye, take the cue.

Networking is a critical component to building a successful career. Those who are looking for a job may easily overdo it, though. This happens when people get into positions where they simply need a job. However, pull it back and use networking effectively. It will make a significant difference in how successful you are with finding a job as well. Get your name out there and keep it in the back of the mind of the right person and you will land the right job if it is out there.

For more support with your job search, be sure to check out the resources at Concorde Personnel today! We welcome your comments below.

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A Diverse, Welcoming Workplace Leads to More Success

February 10th, 2016

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Diversity is more than just a buzzword. In all things, and especially in the character of your workforce, diversity is an asset that has a measurable impact on productivity, efficiency, and innovation. Just consider a Forbes survey of 321 companies with at least $500 million in revenue in which 85 percent of respondents agreed that diversity in the workforce is an essential consideration. So why does diversity lead directly to more success? Just consider these overarching benefits:

  • Rely on Multiple Skill Sets – A person’s skills extend beyond their schooling and career history. They also relate directly to the person’s background. Homogeneous workforces tend to have identical and overlapping skills, which is great in some situations but not in all of them. A diverse workforce, by contrast, is made up of professionals who each have something unique to offer. When you need to meet a new challenge, that multiplicity of skills proves to be an immediate asset.
  • Improve Your Recruitment Efforts – Today’s’ employees, especially those from younger generations, are motivated by more than just salary and benefits. They are eager to work for companies that share their beliefs/values and commit to a mission they want to be a part of. A diverse workforce can help retain vibrant talent – both minority and otherwise – and encourage that talent to stay with your organization for longer. Rather than adding an extra wrinkle to your recruitment process, diversifying could be the solution to many of your recruitment woes.
  • Build More Vibrant Teams – No one likes to feel like an outsider. But if your organization is only slightly diverse and has a large majority of a certain demographic of employee, it’s likely that someone feels left out. Making it a priority to build difference and variety into your workforce can lead ultimately to stronger, more cohesive teams. Everyone, regardless of demographic, feels like an important participant and learns to work more effectively with people unlike themselves.
  • Attract a Diverse Customer Base – Much like 21st century employees, 21st century consumers want to patronize businesses they believe in. If your company has a reputation as an all-white boys club, you’re likely losing a lot of minority business. Making a real investment in diversity and making that investment part of your public face can help to change the perception of your company and attract huge new swaths of business.

Understanding the benefits of diversity is easy. Actually diversifying your workforce is much harder. As you work to recruit a different kind of employee, rely on the resources of a staffing firm with a diverse pool of candidates already established. Contact The Concorde Group to find your next great hire from our recruiters in Westchester and throughout Connecticut.

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Small Business Web Design Tips That Appeal to Customers and Attract Job Seekers

February 8th, 2016

July 21st HR Managers

Designing a website for your company is more than just creating one that attracts the right customers. It also has to take into consideration the job seekers you are hoping will apply. Candidates should benefit from visiting the site to learn about your corporate culture and any career opportunities available as well. It is possible to create a website that serves the needs of all of these potential visitors, but doing so requires more than just putting up your average three-page website.

Attracting Customers with a Website 

Most businesses need to use their website as a tool for attracting customers – this could be your first and primary tool. If this is important, use these tips:

  • Stand out with your design. Ensure your site is different from everyone else’s.
  • Use images and lots of them. You do not want the website to load slowly, but you do want to use images to attract customers.
  • Make sure the site is easy to navigate. One of the biggest drawbacks of a website can be making it hard to find products or services.

If your website has personality and properly markets your brand, it will do well with customers. This makes it easy to meet your business goals.

A Website Focusing on Job Seekers

A business website can also appeal to those who are looking for a job. If you are hiring and are seeking employees to fit key roles, or just want to make sure you are accessible when the very best applicant is looking, design your site with job seeker benefits. Here are some tips.

  • Do not just say you are hiring. Most applicants will not apply unless there is potential in getting hired. If your site does nothing more than say you are hiring, it is not doing enough.
  • Provide information about the positions available. You should list information about the skills, experience and even the pay for the potential employee.
  • Ensure there is a way for candidates to apply to you. Provide a specific email address. Some companies allow applicants to apply for positions on the site by submitting resumes.
  • Use a hiring page to convey your needs, but also to encourage those with skills to apply. You will want to ensure the best apply, not just anyone. A hiring page can provide all of the information an applicant needs to answer the question, “Should I apply?”
  • Use your company blog to discuss working aspects of your job. This is the ideal place to discuss what it is like to work with your company. It is also a good way to get traffic to your hiring page if you are looking for candidates.

For applicants, finding a hiring page that lists positions and hiring requirements is like getting all of the information they need to know if they should apply. Hands down, this is one of the most effective ways to ensuring you get the best applicants.

Your business website needs to meet the goals and needs of any person visiting it. Just as you do not want to lose that value customer who stops by, you also don’t want to lose the top notch employee who is looking for a position. Make it work for all.

 

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