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Small Business Web Design Tips That Appeal to Customers and Attract Job Seekers

February 8th, 2016

July 21st HR Managers

Designing a website for your company is more than just creating one that attracts the right customers. It also has to take into consideration the job seekers you are hoping will apply. Candidates should benefit from visiting the site to learn about your corporate culture and any career opportunities available as well. It is possible to create a website that serves the needs of all of these potential visitors, but doing so requires more than just putting up your average three-page website.

Attracting Customers with a Website 

Most businesses need to use their website as a tool for attracting customers – this could be your first and primary tool. If this is important, use these tips:

  • Stand out with your design. Ensure your site is different from everyone else’s.
  • Use images and lots of them. You do not want the website to load slowly, but you do want to use images to attract customers.
  • Make sure the site is easy to navigate. One of the biggest drawbacks of a website can be making it hard to find products or services.

If your website has personality and properly markets your brand, it will do well with customers. This makes it easy to meet your business goals.

A Website Focusing on Job Seekers

A business website can also appeal to those who are looking for a job. If you are hiring and are seeking employees to fit key roles, or just want to make sure you are accessible when the very best applicant is looking, design your site with job seeker benefits. Here are some tips.

  • Do not just say you are hiring. Most applicants will not apply unless there is potential in getting hired. If your site does nothing more than say you are hiring, it is not doing enough.
  • Provide information about the positions available. You should list information about the skills, experience and even the pay for the potential employee.
  • Ensure there is a way for candidates to apply to you. Provide a specific email address. Some companies allow applicants to apply for positions on the site by submitting resumes.
  • Use a hiring page to convey your needs, but also to encourage those with skills to apply. You will want to ensure the best apply, not just anyone. A hiring page can provide all of the information an applicant needs to answer the question, “Should I apply?”
  • Use your company blog to discuss working aspects of your job. This is the ideal place to discuss what it is like to work with your company. It is also a good way to get traffic to your hiring page if you are looking for candidates.

For applicants, finding a hiring page that lists positions and hiring requirements is like getting all of the information they need to know if they should apply. Hands down, this is one of the most effective ways to ensuring you get the best applicants.

Your business website needs to meet the goals and needs of any person visiting it. Just as you do not want to lose that value customer who stops by, you also don’t want to lose the top notch employee who is looking for a position. Make it work for all.

 

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