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MarTech – How Can You Shape Your Skills Into This New Industry?

September 19th, 2018

One of the fastest growing industries is marketing technology, which is why it has been given its own buzzword, MarTech. Even though professionals that can contribute to this field are in high demand, it’s still an unfamiliar industry. Understand more about what this industry is and how you can become a skilled professional in this new and exciting industry.

What is MarTech?

MarTech is the field of marketing that requires digital skills. Rather than digital marketing, this industry is even more focused on technology, rather than account management. If you are familiar with the social media marketing tool, Hootsuite, then you are familiar with marketing technology. Hootsuite, as a product or tool, is a perfect example of marketing technology.

Another example of a MarTech tool is retargeting software. This level of MarTech is when businesses can use one interaction from a customer to advertise to that same customer on another website or social media site.

Both of these applications of MarTech are seen every day, but may not even be noticed by the consumer. While it seems simple, there is a lot of coding, analytics, and even artificial intelligence involved. And that’s where this industry is headed.

What Training Do You Need to Get a Job in MarTech?

Since this is a very complicated and technically advanced industry, these are a few areas of specific training or experience you need before you will be considered for a MarTech job.

  • Email communication management
  • Customer management software (CMS)
  • Real-time decision-making through AI

These Are Useful Transferable Skills for MarTech

While most of the training involved in MarTech are specific, there are a few transferable skills that will be beneficial as you look to make a career in MarTech.

  • Creative problem solving
  • Effective communication
  • Collaborative teamwork

Find Your Career in MarTech

If you are intrigued about how you can enter the MarTech industry and need help finding the right opportunity, contact Concorde Personnel.

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Glassdoor Reviews Are Affecting Your Application Pool

September 5th, 2018

Social media has empowered the individual in countless ways. Job candidates can search for feedback from current or past employees at any particular company to determine whether or not they want to apply to an open position. Websites like Glassdoor have made this an even greater reality.

What is Glassdoor?

If you’ve never paid attention to Glassdoor, as a job recruiter or manager, it’s time you do! As job candidates research the companies they are interested in, Glassdoor is a site that shows reviews of current or past employees. This provides a unique opportunity to get an inside look at what it would be like to work at any particular company.

What a Negative Review Means on Glassdoor

When it comes to company reviews, the more negative reviews, the less likely job candidates will apply to that company, especially top talent.

Companies with a review of three or more receive at least 2 percent more applications than companies with reviews less than three. This is important to recognize so that you can be sure to do whatever you can to keep your employees happy (this will help employee retention, too) and attract top talent in your application pool.

How to Properly Handle a Negative Review

No matter how hard you try to make your company a cheerful, honest, or enriching place to work, you still may have a negative review pop up on Glassdoor. While this can make you feel powerless, there are a few things you can do.

Ask Current Employees to Write Reviews

Unfortunately, review sites attract the disgruntled employees. Naturally, a company may be more likely to have negative reviews, so be proactive. Ask your current employees to write reviews and this may help balance your ratio of negative reviews, increasing your overall rating!

Read and Respond to All Reviews

It can look fishy when companies only respond to positive reviews or only respond to certain negative reviews. Respond in some way to all reviews, positive or negative, so you can illustrate that you are a responsive, helpful company.

Resolve Any Issue Offline, Then Post a Resolution

Instead of engaging in details on your negative review, it’s best to respond in a polite way, inviting your disgruntled reviewer to contact you so you can help solve any issues. You don’t want to create a buzz or conversation of negativity on Glassdoor, so taking these matters offline is best. Plus, you may learn some truly valuable feedback in the process that can prevent you or your company from making the same mistakes.

Once you come to a resolution, post a comment to show that you are responsive to issues and care about making improvements. Something along the lines of, “I’m glad we could work together to solve this issue. We wish you all the best,” would be fine.

Request Defamatory Reviews to be Removed

You cannot delete reviews on Glassdoor. However, if a review is completely untrue or you suspect it’s a “troll” response, you may request that it be removed from the site’s publishing team. They will need to have some proof that the review is defamatory, but they will take the correct steps for you if this is an issue.

Attract the Right Talent and Earn a Great Review

For help finding the top talent for your job openings, or for suggestions on how to improve the workplace environment to earn top ratings on sites like Glassdoor, contact Concorde Personnel.

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