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Company Branding – Why It’s More than Just Your Colors and Logos

October 23rd, 2018

When some people hear the phrase “company branding” they only think of colors and logos. While this is a part of the branding effort, it’s much more integrated and layered than that.

What Does Branding Mean to You?

It’s not necessary to get into the nitty gritty of creating a brand as a marketing professional would think about it. However, it is important to consider how your company’s branding is affecting the hiring functions in your office.

As managers or professionals in charge of talent acquisition, you must consider how your company’s brand and message might affect job recruitment. You have to ask yourself (and maybe colleagues in a brainstorming effort) these questions:

What messages are being sent out to your hiring audience?

  • Is your company sending out messages that attract the right level of talent? For example, you do not want to be posing as a hip or cool place for millennials if you are looking for a C-level job position.

What quality are your job postings, recruitment materials, or general marketing material?

  • Are your job postings easy to read and understand or are they too lengthy?
  • Is the application process straightforward?
  • Are your marketing materials (or any other form of presence) done professionally? Or do they look like an intern took an inexperienced try at Photoshop?

What does your social media presence say about your company?

  • Social media should look different depending on the brand of each company. Make sure your company’s personality and branding message are conveyed across all marketing platforms, including social media.

Understand Your Company’s Brand as a Job Seeker

As part of your company brand audit or reflection, you should consider how job seekers view your company. In particular, focus on what a job candidate would experience when applying to a job at the company. Consider these questions:

What is the experience like for job seekers?

  • Do you post clear job descriptions? If a job posting is confusing, too long, or too short, a potentially great fit for your company may not even apply. Be sure to communicate or demonstrate relevant company brand attributes in the job description.
  • Are you or team prompt with responses? Communication during the hiring process is a crucial way for the job seeker to develop a relationship with your company. While they might be in need of a job, they may think twice about a company who doesn’t communicate in a timely manner. This could, unfortunately, make them believe that the whole company operates at a slow, unproductive or unprofessional pace.

How does your company culture affect your true brand?

During the interview process, job seekers will get a preview of your company’s culture, which should be a delineation of your company’s branding efforts. To better understand if this is true for your company, you will want to know:

  • What do your current employees think about your company?
  • What are they sharing with the public?

After you take the time to review these branding ideas, you will have a better time understanding how your company’s brand is truly affecting your recruitment and even employee retention efforts.

Reach Your Ideal Talent with a Company Branding Analysis

If you would like any help revamping how your company is viewed by job seekers or recruiters, contact Concorde Personnel. We can help be sure your company is attracting the ideal talent for your job postings.

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Recruiter or Hiring Manager Ghosted You After the Interview? Here’s Why it Happened

October 9th, 2018

Have you ever been so exhilarated about a potential job because you were certain you were going to get it? Everything was going so well, and then, after the interview, the hiring manager or recruiter just completely dropped any and all communication? This is getting “ghosted” and it’s a huge bummer.

3 Top Reasons Why You Were Ghosted After Your Interview

It’s not easy to forget about what you thought was going to be your next great job. However, it is important to move on. In order to better move on, you should understand a few reasons as to why the employer ghosted you.

The Interview Didn’t Match Up to Your Resume

Even if you thought the interview went well because conversation came easily, and personalities matched, it doesn’t mean that the hiring manager or recruiter felt like you matched your resume. You may have missed opportunities to talk about key points of past experience, skills, or job responsibilities that you highlighted on your resume.

Other Company Priorities Came Up

Even though it’s inconsiderate to you, the eager job seeker, a hiring manager or recruiter may have had to switch focus with more pressing issues at the company. It could mean that they are reconsidering hiring anyone for that position, or other unrelated issues popped up that take priority over.

You Just Weren’t the Right Fit & Rejection Communication is Difficult

Even though you would rather receive an official rejection than wait around, wondering if you got the job, some hiring managers or recruiters are very uncomfortable sending rejection communication. This is unfortunate and yes, unprofessional, but you have to move beyond it.

How to Bounce Back from Being Ghosted

Nobody likes to be ghosted, but it, unfortunately, happens more often than you would think. If it does happen to you, don’t let it get you down and unmotivated. In fact, feel free to reach out to the company, in a very relaxed and professional manner. Wish your contact well, and ask them if they have the time to respond about whether or not they are still in the interviewing process. You can even ask them to help you understand why they passed over you so you can improve yourself for the next opportunity. This humble communication is a breath of fresh air and if your contact isn’t too busy, they will be happy to help you.

Rebound from Being Ghosted & Find the Right Job

Overcome the sting of being ghosted and contact Concorde Personnel to help you find a new job opportunity that will help you reach your career goals. Our team of recruiters at a top staffing agency in Stamford CT is ready to help. Contact us today!

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