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4 Ways to Make Your LinkedIn Profile Stand Out

September 24th, 2013

When you are on the prowl for a new job, using LinkedIn can be a positive way to get in front of more hiring companies. According to a 2013 Jobvite survey of over 1,000 companies, 94 percent of employers use or plan to use social networks for recruiting purposes. If you are not actively looking for work on LinkedIn, then you could be missing out on a large market of interested employers. The key is to create a presence on LinkedIn that will help you stand out in a positive way.

Developing a Better LinkedIn Profile as a Job Seeker

There are some ways to make your LinkedIn profile shine as a job seeker. While this will take a little time to manage, it’s well worth the effort. Here are four ways to create an outstanding LinkedIn profile.

  1. Add a professional image.  Many scientific studies have shown that people form an initial opinion of you within 10-seconds of seeing you either in person or via a photo. Therefore you will want to take the time to get a photographer to take your head shot photo and choose the best image for your profile. It should speak to your industry and the way you want others to think of you. Avoid any pictures that could be misinterpreted or are poor quality.
  2. Create a keyword focused description. When searching for candidates for open assignments, recruiters will often use the built-in search engine on LinkedIn to pinpoint members who may be a good fit. This means you will want to include keywords in your description that puts you in front of recruiters during the search process. Refer to the industry terms and assignment keywords found in the LinkedIn job section.
  3. Provide relevant career and educational data. Your LinkedIn profile is not meant to be a complete online resume. Instead, it should be a general outline and listing of the work achievements you’ve accomplished. Focus on just the last 10-15 years of your work history and then create short descriptions of your roles and any awards or recognition you’ve received. Share links to your professional portfolio, projects you’ve completed, and any websites/blogs you own. Save the smaller details for any interviews you may be invited to.
  4. Get endorsed and recommended by peers. A powerful way to build a better LinkedIn profile is to gather as many written recommendations and endorsements you can from your peers and any past employers. LinkedIn makes this easier for members as there is an automatic list of people to endorse upon login. You can give yourself a boost by recommending and endorsing others and then asking for that in return.

There’s a reason why nearly 300 million people are connecting on LinkedIn as of this article. Take the time to develop a killer profile and you’ll have a much better chance at getting noticed by the best hiring managers and that much closer to your dream job.

Enjoy some previous posts from Concorde Personnel on using social media as part of a job search:

Is Your Networking Helping or Hurting?

Stay Connected to Your Job Networks Without Being a Pest

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