Newsroom | Contact Us | April 24, 2019

Our Blog

MarTech – How Can You Shape Your Skills Into This New Industry?

September 19th, 2018

One of the fastest growing industries is marketing technology, which is why it has been given its own buzzword, MarTech. Even though professionals that can contribute to this field are in high demand, it’s still an unfamiliar industry. Understand more about what this industry is and how you can become a skilled professional in this new and exciting industry.

What is MarTech?

MarTech is the field of marketing that requires digital skills. Rather than digital marketing, this industry is even more focused on technology, rather than account management. If you are familiar with the social media marketing tool, Hootsuite, then you are familiar with marketing technology. Hootsuite, as a product or tool, is a perfect example of marketing technology.

Another example of a MarTech tool is retargeting software. This level of MarTech is when businesses can use one interaction from a customer to advertise to that same customer on another website or social media site.

Both of these applications of MarTech are seen every day, but may not even be noticed by the consumer. While it seems simple, there is a lot of coding, analytics, and even artificial intelligence involved. And that’s where this industry is headed.

What Training Do You Need to Get a Job in MarTech?

Since this is a very complicated and technically advanced industry, these are a few areas of specific training or experience you need before you will be considered for a MarTech job.

  • Email communication management
  • Customer management software (CMS)
  • Real-time decision-making through AI

These Are Useful Transferable Skills for MarTech

While most of the training involved in MarTech are specific, there are a few transferable skills that will be beneficial as you look to make a career in MarTech.

  • Creative problem solving
  • Effective communication
  • Collaborative teamwork

Find Your Career in MarTech

If you are intrigued about how you can enter the MarTech industry and need help finding the right opportunity, contact Concorde Personnel.

white-plains-staffing

Share
4 West Red Oak Lane, 3rd Floor  |  White Plains, NY 10604  |  P: 914-428-0700  |  Site Map
DESIGN ⇔ GO2 MEDIA DESIGN

Employment Agency, Temporary Staffing Service, Permanent Recruitment, Staffing Solutions, Temp Agency, Job Placement Agencies, Staffing Agency, Temporary Staffing Solutions