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How to Make Better Job Postings

February 11th, 2015

If you have a vacancy and you’re just not finding the right candidates to fill it, the problem could be the way your job posting is written. Use these tips to help improve your current posting and all the ones you write in the future.

Use Relevant Keywords

You might use phrases like “IT Brainiac,” or “Sales Ninja” to add some character to your posting and help you stand out, but ultimately this kind of esoteric phrasing just makes it harder for job seekers to find you. Using relevant keywords ensures you will narrow your candidate field to the actual qualified applicants you are looking for.

Create Attractive Postings

A job posting is similar to a resume. Both need to be attractive, attention grabbing, and easy to read/digest. Make sure you are using bullet points, add your company logo to the top, and consider making a brief recruiting video to connect a human face with your company.

Make Your Expectations Clear

If a job comes with special requirements – lots of travel, working unusual hours, the need to relocate regularly – make sure those points are made clear in your job posting. It helps no one if you try to obscure the true nature of the job you’re offering.

Be Brief

The average job posting is filled with extraneous information. There is no reason to mention that candidates “must be punctual and professionally dressed,” or to recount the entire history of your company. Cut out all but the most important information.

Start Strong

The most important and relevant information should appear at the top of the job posting. If you need to explain or elaborate, you can do that further down.

Mention Compensation

Every job seeker will be wondering about it. If you are prepared to offer generous or at least competitive compensation, say that explicitly. If your budget is tighter, emphasize other types of compensation or perks like vacation time, flexible scheduling, or tuition reimbursement.

Sell Your Company

This is especially important if you want to attract top talent. Try to answer these two questions – “Why would someone love having this job?” and “What do your employees love about working for your company?”

Position Yourself Honestly

If you are a small startup, it’s dishonest to describe yourself as the rival to Google. If you are honest about who you are as a company and where you are headed, you’ll attract candidates who are eager to work in the environment you provide.

Writing a better job posting is only part of the process. You also need to get that posting in front of more promising candidates. Get the help you need to connect with a vast pool of talent by partnering with The Concorde Group, a full-service staffing firm.

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