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Social Networking Duties – Divvying Up Your Social Media Plan for Effective Results

September 18th, 2015

Digital Marketing Staffing Westchester

One of the biggest potential responsibilities business owners today have to tackle is the one of social networking duties. Social media isn’t simply a means of getting new customers. It’s about networking, building relationships, and attracting talented people in your industry to come work for your company. But it’s also about building your brand and reputation on the World Wide Web. That’s why it’s important that you don’t trust these important responsibilities and duties to just anyone but only give them to people who have a vested interest in the future success of your business.

Create a Team Platform

Some businesses require multiple people to interact with others through their social media and networking accounts. There are several different platforms that allow businesses to assign certain social networking duties to multiple people who can either sign in with various profiles or however the particular platform allows. Hootsuite is one of the many platforms you might want to consider for creating and organizing your team social media platform.

Define Your Objectives

You have to know what you want to accomplish from your efforts. You need have an idea of why you’re diving into social media in the first place. Are you looking to broaden your customer base? Do you want to raise awareness about your company and/or products? Are you interested in recruiting new employees? Understanding what you want is the first part of the process. Then you can move on to the next stage.

Develop a Strategy

The last thing you want to do is mindlessly wade into the shark-infested water of social media. It can be a colossal failure for your company to do so. It’s not enough to simply have objectives or goals for your business. You need to develop a step by step process of how you propose to accomplish those objectives through social media. That is when you can begin divvying out responsibility to various employees of the company.

Divide Responsibility Appropriately

You now have your goals and expectations along with a roadmap for how to accomplish those. Now it’s time to put your talented staff to work implementing the fine plans you’ve made. How do you decide who goes where and who does what?

It’s always wise to divide the responsibilities according to the jobs that are done within the business. In other words, customer service and product information responsibilities are best handled by those who deal with customer service and product information in the company. Recruitment efforts are often best left in the capable hands of human resources employees that work within the company. This way no one is truly operating outside their comfort zones or skill sets when bringing social media into the mix.

The most effective social media efforts don’t seem forced and are appropriate to the business. Find your top talent in the field’s social media is addressing and put them to work creating the presence you want in your social media efforts. The one requirement, by far, is that the person be a genuine people person. Other than that, match strengths with strengths and see what happens.

Liked this post from Concorde Personnel? Be sure to review our previous articles on related topics and learn to be more effective with your social media efforts.

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